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Feature 05 Patient communication

📸Instagram DM Automation

IG DMs → qualified leads → booked appointments.

Capture Instagram DMs, qualify the patient with AI, and route them straight into a booked appointment. Story mentions, post comments, and ad lead-replies all funnel into one pipeline.

What's inside

Everything included in Instagram DM Automation

  • Auto-reply to common questions (pricing, insurance, hours)
  • Story-mention + comment-triggered DM flows
  • Qualification questions before handoff
  • Calendar booking inside the DM thread
  • IG ad lead-replies routed into the same pipeline
  • Lead captured into GHL with source attribution
How it works

From trigger to result

Step 1

DM arrives

A patient DMs your practice — from a story mention, a post comment, an ad reply, or just curiosity.

Step 2

AI replies fast

An instant, on-brand response goes out. Answers the obvious question (pricing, insurance, services) and asks the qualifying question.

Step 3

Books in the DM

The conversation funnels the patient to a booking flow — handled inside the DM thread, no calendar app required.

Step 4

CRM + attribution

The lead lands in GHL tagged with the IG source (story / post / ad / DM-direct) so you can see what content actually converts.

Why it matters

Why Instagram DM Automation is in the snapshot

A growing share of new-patient inquiries — especially for cosmetic, ortho, and pediatric practices — come from Instagram. DMs that sit unanswered for hours get cold. Instagram DM Automation answers in seconds, qualifies in minutes, and books in the thread — turning IG traffic into a measurable patient-acquisition channel.

All 11 features. One snapshot. $997.

Instagram DM Automation is one of eleven dental automation features pre-built inside GoHighLevel and installed in your account within 1 business day.

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