A Dental Website That Loads First, Ranks, and Fills the Schedule

A revision is any change request you send us, and there is no limit on how much you put into one. Updating text, adding a page, changing a colour, adding an associate to the team page, updating your fees, swapping a seasonal offer: all revisions. So is something far larger. "Build two new treatment pages, here is the full copy, layout and photography for both" is one revision, not four. Five revisions are included every month at no extra cost on every plan. After the fifth, each additional revision is a flat $20, so you always know the price before you ask, and there is no cap on how many you can buy in a month and no hourly billing. Every revision is completed within 2 to 5 working days of you sending it, no matter the size.

The form submissions on your own site are included: every appointment request and contact form pushes into any CRM you run, by direct API, Zapier or Make, at no extra charge. Anything beyond that is not included. Connecting a practice management system, a scheduling platform, an accounting tool, a payment processor or a custom API is quoted and charged separately. We price it before we build it, so you decide with the number in front of you rather than finding it on an invoice afterwards.

Chairside is $137 a month, Hygiene Column is $297 a month plus AI usage, and Full Day Sheet is $747 a month. Every plan carries the same $797 one-time build fee. You pay only the monthly invoice up front. The $797 is charged after your site is live and you have signed it off.

It answers the question a patient is already trying to answer before they will call: roughly what this is likely to cost. They select the treatment and the relevant options and the tool returns an estimate built from the fee schedule you give us. It is clearly labelled as an estimate for planning purposes. It is not a quote, it is not a treatment plan, and it does not assess anybody. What is right for a particular patient is a clinical judgement made by you in the surgery, and the page says exactly that.

Every article is research based and 2,500 to 3,200 words. A 600 word AI-padded post ranks for nothing and nobody finishes reading it, whereas a long researched piece on what a treatment typically costs in your area, or what happens at a first visit, earns links and gets quoted by AI assistants. Chairside publishes two a week and Full Day Sheet publishes three to the same standard. Patient-facing content is informational and goes to you for review before it is published, so nothing appears in the practice name that you would not say yourself.

Yes, for $100 one time per language. Plenty of practices serve neighbourhoods where a real share of patients would rather read in Spanish. The method matters. The usual offer bolts a browser translate widget onto the page, which creates no new addresses, so Google has nothing extra to index and you still rank in one language. We build a separate, professionally written page for each language, each with its own URL, title, meta description and schema, plus reciprocal hreflang tags linking the versions, so each language can rank on its own. These are marketing pages: consent forms, clinical instructions and anything a patient signs stay with your practice and its own processes.

We build on the Astro framework, which ships almost no JavaScript and serves static-first pages from Cloudflare’s global edge. There is no plugin bloat like WordPress and no page-builder overhead like Wix or GHL. We guarantee a 90+ Google PageSpeed score, often 100, on both mobile and desktop.

Chairside goes live 7 days after the onboarding call. Hygiene Column takes 10 days, because the AI receptionist and the chat agent have to be trained on your treatments, your hours and your fees before they can answer for the practice. Full Day Sheet takes 15 days while the content engine and the Google Business Profile work are set up. The clock starts at onboarding, not at payment.

Whatever you publish a number for. Examination and hygiene fees, whitening and cosmetic pricing, implant and orthodontic ranges, new-patient offers, membership plan tiers, and which plans you are currently accepting. Send the new figures and they are live that week, so the site and the front desk never disagree in front of a patient.

No, and that is deliberate. The receptionist and chat agents handle scheduling, opening hours, location, what the practice offers and what it costs. Anything clinical is handed to your team rather than answered, and urgent contacts are routed to you. They are front-desk tools, not advice tools.

US carriers require any business sending SMS from a 10-digit number to register the brand and the campaign first. Without it your messages are filtered or blocked outright, which is worse than not texting at all because you believe the reminder went out. We file the registration as part of your Hygiene Column setup and the carrier fee is passed through at cost.

The $297 covers the AI receptionist, the chat widget, the SMS, Messenger and Instagram agent and the call analysis reporting agent. On top of that sits a usage fee covering AI minutes and message volume, billed at cost with no markup. A quiet month costs less than a busy one, which is how it should work.

Yes. One free domain is included if you need one, and if you already own one we point it at the new site so nothing changes for existing patients or referring practices. Every form pushes into whatever CRM you already run, so the enquiries are yours and they land where your team is already looking.

We rebuild it. You keep your domain, your existing URLs are redirected so you do not lose rankings you already have, and the content worth keeping is migrated. Your current site stays up until the new one is live, so there is never a window where a patient searching for you finds nothing.

With fast pages, real location pages, schema and clean sitemap, robots and llms files, we guarantee your website starts ranking in your area within 3 to 5 months. Anybody promising day-one rankings is not being straight with you.